Campaigns

Multi-stage Campaign Reporting

Profiles Campaign Participants Profiles have interacted with this campaign (including complete conversions). How is this calculated? This metric counts the distinct number of profiles that [...]

Audience Distribution

By default, Hum distributes the audience with the multi-armed bandit algorithm, but you can change this to distribute by segments for the Stage 1 of your [...]

Campaign Priority

In cases where multiple campaigns are set to display to a user who matches multiple target segments on the same page, Hum chooses which campaign to [...]

Flow Controls

Flow Control is part of Live Engagement Campaign multi stage campaign functionality. Learn more about campaigns here. What is Flow Control? Time-based controls that allow you [...]

Max Prompt Display Limit

We’ve updated this setting to allow for more control over how many prompts can be displayed to a user in different time spans. This allows users [...]

Campaign FAQ

Q: I don’t want to create a multi-stage campaign, how do I create a normal or single prompt campaign? A: You can create a single stage [...]

Templates

Touchpoints are the interaction points you create for users. They contain: Prompt builder & active pages Each touchpoint can have Up to 10 Variants Their own [...]

Multi-stage Campaigns Introduction

We have expanded the Live Engagement Campaign from a single-touchpoint interaction to a multistage campaign, enabling you to nurture your audience toward your goals through multiple [...]

Campaign Best Practices

Best Practices Campaign Settings Access to these settings default to Admins only, but access is customizable through Role Base Access Control. Adjust Max Prompt Settings - [...]

Global Campaign Settings and Admin Decision Points

Global Campaign Settings This portion of the dashboard can be accessed by Admins only*, by going to the Settings icon on the left hand navigation, then [...]

Custom Form Fields

Introduction Introducing our updated Live Engagement lead generation forms! You can now choose and customize any demographic field within Hum, including new fields, for your campaign [...]

How to track link clicks in Live Engagement Campaign

Track link clicks with UTM links Hum does not show link clicks in campaign reporting but you can still track link clicks by setting up all [...]

Prompt Variants

Introducing Prompt Variants Live Engagement Campaign has expanded to create multiple variations of prompts to see which is most engaging with your audience. How it Works [...]

Funnel Best Practices – Live Engagement Campaigns

Funnel Best Practices If you haven’t first read the Live Engagement Campaign Best Practices, please start there. In that document, we lay out our recommendations for […]

Live Engagement Campaign Analysis and Best Practices

We conducted a thorough analysis of 100+ campaigns across multiple publishers using Hum’s Live Engagement Campaigns. We looked at all of the variables across the campaigns […]

New: WYSIWYG Editors for Live Engagement Campaign

In the Prompt Builder, you can customize the Body Content & Footer Content with WYSIWYG editors. This enables advanced formatting options and image upload. For existing […]

Live Engagement Campaign

This campaign (previously Lead Gen) makes it easy to boost engagement on your website. With this tool, you can create custom forms and call-to-action prompts that […]

NEW Live Engagement Prompt Types

The live engagement campaign now has 4 different prompt types: Modal, Slide in box, Banner, and Inline Pop up modal The popup modal is the […]

Live Engagement Campaign Reporting

There are 2 reports for Live Engagement Campaigns to help you track and monitor campaign success: The individual report, and the cross campaign report. The Individual [...]

Live Engagement Campaign Settings

On this page, you can set global settings for all of your Live Engagement campaigns such as: The maximum number of campaigns to display to a [...]

How to Style a Live Engagement Campaign Modal

Hum’s live engagement campaign modals use SweetAlert declarative templates & TinyMCE WYSIWYG Editors to generate the modal HTML on your website. To style this modal, you’ll [...]

BETA: Institution name variable in Live Engagement Campaign

The institution name variable is a new feature for Live Engagement Campaign that allows you to create 1 campaign that targets multiple institutions instead of making […]

UTM Link Builder Campaign

About the UTM Link builder: The UTM link builder is a campaign designed to build link collections from your content by using UTM codes. 🧱 Building […]

Display Ad Campaign

About Display Ad Campaigns: This campaign allows you to easily target your display ads to specific audience segments. You can also specify which pages on your […]

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