Multi-stage Campaigns Introduction
We have expanded the Live Engagement Campaign from a single-touchpoint interaction to a multistage campaign, enabling you to nurture your audience toward your goals through multiple…
Campaigns
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How to Style a Live Engagement Campaign Modal
Hum’s live engagement campaign modals use SweetAlert declarative templates & TinyMCE WYSIWYG Editors to generate the modal HTML on your website. To style this modal, you’ll need to add…
How to track link clicks in Live Engagement Campaign
Track link clicks with UTM links Hum does not show link clicks in campaign reporting but you can still track link clicks by setting up all links with UTM parameters. Setting up UTM links…
Troubleshoot
Campaign FAQ
Q: I don’t want to create a multi-stage campaign, how do I create a normal or single prompt campaign? A: You can create a single stage campaign by adding 1 audience and 1 stage to the…
Why isn’t my campaign appearing?
A campaign may be correctly configured but not eligible to appear for a particular visit. Work through these checks without removing targeting, exclusions, or frequency protections from a…
Reference
Audience Distribution
By default, Hum distributes the audience with the multi-armed bandit algorithm, but you can change this to distribute by segments for the Stage 1 of your campaign. If you distribute by…
Campaign Best Practices
Best Practices Campaign Settings Access to these settings default to Admins only, but access is customizable through Role Base Access Control. Adjust Max Prompt Settings - The new Max…
Campaign Priority
In cases where multiple campaigns are set to display to a user who matches multiple target segments on the same page, Hum chooses which campaign to display by weighing the conversion rate…
Custom Form Fields
Introduction Introducing our updated Live Engagement lead generation forms! You can now choose and customize any demographic field within Hum, including new fields, for your campaign forms.…
Display Ad Campaign
About Display Ad Campaigns: This campaign allows you to easily target your display ads to specific audience segments. You can also specify which pages on your website you want these ads to…
Flow Controls
Flow Control is part of Live Engagement Campaign multi stage campaign functionality. Learn more about campaigns here. What is Flow Control? Time-based controls that allow you to automate…
Funnel Best Practices - Live Engagement Campaigns
Funnel Best Practices If you haven’t first read the Live Engagement Campaign Best Practices, please start there. In that document, we lay out our recommendations for individual campaigns…
Global Campaign Settings and Admin Decision Points
Global Campaign Settings This portion of the dashboard can be accessed by Admins only*, by going to the Settings icon on the left hand navigation, then selecting the Campaigns tab. *Access…
How to Style a Live Engagement Campaign using the WYSIWYG Editor
In the Prompt Builder, you can customize the Body Content & Footer Content with WYSIWYG editors. This enables advanced formatting options and image upload. For existing campaigns: the…
Institution name variable in Live Engagement Campaign
The institution name variable is a new feature for Live Engagement Campaign that allows you to create 1 campaign that targets multiple institutions instead of making many copies of the same…
Live Engagement Campaign
This campaign (previously Lead Gen) makes it easy to boost engagement on your website. With this tool, you can create custom forms and call-to-action prompts that target specific segments,…
Live Engagement Campaign Analysis and Best Practices
We conducted a thorough analysis of 100+ campaigns across multiple publishers using Hum’s Live Engagement Campaigns. We looked at all of the variables across the campaigns (creative, copy,…
Live Engagement Campaign Reporting
There are 2 reports for Live Engagement Campaigns to help you track and monitor campaign success: The individual report, and the cross campaign report. The Individual Report This report…
Live Engagement Campaign Settings
On this page, you can set global settings for all of your Live Engagement campaigns such as: The maximum number of campaigns to display to a user within a given time frame, Campaign…
Live Engagement Prompt Types
The live engagement campaign now has 4 different prompt types: Modal, Slide in box, Banner, and Inline Pop up modal The popup modal is the default prompt type. It displays as an overlay…
Max Prompt Display Limit
We’ve updated this setting to allow for more control over how many prompts can be displayed to a user in different time spans. This allows users to advance through multiple campaign stages…
Multi-stage Campaign Reporting
Profiles Campaign Participants Profiles have interacted with this campaign (including complete conversions). How is this calculated? This metric counts the distinct number of profiles that…
Prompt Variants
Introducing Prompt Variants Live Engagement Campaign has expanded to create multiple variations of prompts to see which is most engaging with your audience. How it Works Hum leverages…
Templates
Touchpoints are the interaction points you create for users. They contain: Prompt builder & active pages Each touchpoint can have Up to 10 Variants Their own active/excluded pages rules…