Audience Explorer Filtering Instructions
Audience Explorer is a tool that allows you to easily build audience segments by using a visual human language-based filter builder, a live updating segment preview, and live updating…
Audience
Complete a task
How do I create a new segment from an existing one?
Want to build off an existing segment? Follow these steps 1. Click on AUDIENCE 2. Click on SEGMENTS 3. Click on the segment you want to build off of 4. Make your adjustments in the filter…
How do I delete a segment?
Note: This feature is only available to Admin users. If you need to delete a segment, please contact an admin or ask for your permissions to be updated. 1. Click on AUDIENCE 2. Click on…
How do I export a segment?
Important Note: You can now export audience explorations (filtered audiences that have yet to be saved as a segment) in Audience explorer without having to create a segment. 1. Click on…
How to Narrow Down Your Segment
Have a large segment that you want to scope down? Check out some examples of how to narrow down a segment. Narrow the interest levels histogram range (i.e. from 75-100 to 85-100) Add in the…
Reference
Audience Explorer
Audience Explorer is where you build, edit, explore, and update segments. Many of the actions and features of the Hum dashboard involve taking action on segments that you build in Audience…
Audience Explorer Behavioral Events, Explained
Viewed Article The user clicked on an article but may not have actively engaged with the content (e.g., skimming or exiting quickly). This is typically tracked as a "pageview" or similar…
Audience Growth
Introduction The Connected Profile Growth report offers insights into the expansion of connected profiles over time. These profiles consist of individuals for whom we have an email address…
Audience Profile Identity Categories
Within Hum, there are 4 main categories used throughout the dashboard that are broadly applied to help understand your audience. Total Audience Total audience represents the total anonymous…
Audience Profiles
An audience profile is a current, complete, 360-degree view of a person in your audience. You can view every audience profile in the Hum dashboard. Let's look at an example audience profile…
Audience Settings: Engagement Scoring
Customize the weight of actions profiles take with your content This is an advanced setting that allows admin users in the Hum dashboard to customize the weight of actions that contribute…
JSON Editor
The JSON editor allows you to create custom rules within Audience Explorer without using the filter builder. We recommend this feature to advanced users with experience editing JSON who…
Playbook: Connected Profiles
What is a connected profile? A connected profile, meaning an Audience Profile for which Hum has both behavioral data and an email address, is one of the most important parts of your data…
Segment Control Toggles
Use Segment Control Toggles to decide where a segment can be used across Hum — from analytics to live targeting and integrations. When to use Enable the options that match your workflow.…
Segments
A segment is a grouping of audience profiles in Hum, based on filters you apply. Segments can be built using Audience Explorer. They can contain a combination of demographic, behavioral,…