The Keywords tab will bring up a large list of keywords that have been attributed to all content profiles – this can be either from set taxonomy from your end or the Hum Alchemist taxonomy (if applicable). These keywords will default to being sorted by engagement score, but can be sorted by any of the columns by clicking the column heading. The following data can be found in the profile list:
- Keyword
- The name of the keyword
- Content Count
- The amount of pieces of content the keyword is attributed to
- Engagement Score
- An engagement score determined by an algorithm designed by Hum – the higher the engagement score, the more engaged your audience is with pieces of content related to that keyword.
- Keyword Source
- Where the keyword came from
- This is where it would be shown if the keyword was Hum generated, client generated, or 3rd party generated.
- Archive
- A button where you can archive a keyword if you do not feel it is applicable to be used.