How to Narrow Down Your Segment

Have a large segment that you want to scope down? Check out some examples of how to narrow down a segment.

• Narrow the interest levels histogram range (i.e. from 75-100 to 85-100)
  
• Add in the “Last Activity” to look for people who have engaged in the last X days/not engaged in the last X days depending on the goal of the segment/campaign
  
• Add a filter for a “Demographic” filter for a certain geographic area if it could pertain to the segment (i.e. only people in the US, or people outside of China)
  
• Add a Behavioral filter for people who have/haven’t attended a related event/webinar before or have/haven’t viewed a specific whitepaper.
  
• Add a Behavioral filter based on their author/submission status.