Global Campaign Settings
This portion of the dashboard can be accessed by Admins only*, by going to the Settings icon on the left hand navigation, then selecting the Campaigns tab.
*Access to this part of the platform is customizable within Role Based Access Control (RBAC). So it is accessible to anyone with this option selected for their role.
Maximum Prompt Display Limit
Under the existing dashboard feature (as of December 2024), you can control the maximum number of prompts a user sees across your desired time frame (hours, minutes or seconds).
Current Implementation
Beginning in February 2025, Hum Admins will be able to adjust the maximum number of prompts seen by a user across four different time ranges.
Campaign Priority
There are times when a visitor may be eligible to see more than one campaign on a given page. Hum’s multi-armed bandit algorithm determines which campaign to display based on two factors: the conversion rate of each campaign and the priority level you set.
Please note, the priority level does not guarantee that one campaign will always be shown over another; it helps guide the selection process.
Also new in February 2025, Campaign Priority is determined based on 5 levels (Highest, High, Medium, Low, and Lowest). During campaign creation, users with the correct permissions (as set up in your Role Based Access Control) will select one of these levels for their campaign. But the Admins can see and adjust all of the campaign priorities here in the Global Campaign Settings. (As of December 2024, this priority is on a points based system, determined only by Admins in the Global Campaign Settings, not at the individual campaign level.)
Globally Excluded Pages
Are there pages within your domains where you do not ever want Hum Live Engagement Campaigns shown? Maybe you have partner organizations or agreements with your publishing societies that your marketing will not be shown on their sites? Or perhaps you do not ever want any prompts to appear on the main homepage? Admins within Hum can add those URLs in the Global Campaign Settings.
On individual campaigns, excluded pages can be customized per to only apply to that campaign (i.e. you wouldn’t want to send your user in a circle, redirecting them with a prompt to the page they’re already on). If there are ever any Globally Excluded Pages listed in the Active Pages for a campaign, the Globally Excluded Pages rules will take precedence.
Note: you only need to list websites you want excluded where the Hum beacon is installed. Hum will never be able to serve a Campaign to a website where the beacon is not present.
Settings per campaign (specific to CTA campaigns)
Within each Campaign prompt builder, Hum users will have the option to click/toggle the 4 below options, but we recommend an organization wide approach for campaign uniformity. With the February 2025 release, Admins will be able to save these selections in prompt templates to be used broadly across your organization.
Campaign and Segment Naming Conventions
Using an organizationally agreed upon naming convention for Audience Segments and Live Engagement Campaigns will help scale your team’s use of Hum.
The best/most helpful naming conventions reference the year/date, campaign type and topic/audience in a succinct way. These segment and campaign names can include your own unique codes and acronyms, to help organize your use of Hum with your other marketing and communications efforts and platforms.
Campaign and Segment names are entered by the user at the point of creation, but we recommend directing your users on a structured naming convention.
Note: Campaign names are editable after their initial creation, but segment names are not.
Examples of campaign or segment naming conventions:
- CfP24_Q4B_EQA_TA
- LI_Live_November2024_ Biotech
- Anon_profile-creation_lead-gen_202411
Campaign Codes
Much like Campaign Names, each Campaign needs a unique Code. This was a feature added to Hum’s to help align your work in Hum with your work across other platforms, which may generate codes or acronyms used to identify your work. The Campaign Code also served as the id on the prompt in the HTML when served on your site. The Campaign Code must not include any spaces, and cannot be edited after initial creation. The Campaign Name and the Campaign code can be the same thing but the Campaign Code is not editable after initial creation.