Content Explorer is a tool that allows you to easily build content collections by using a visual human language based filter builder, a live updating collection preview, and live updating content table.

Filter Builder

The filter builder is where you build out your filters or rules about the content you want. There are several components to the filter builder

Filters: are single rules or conditions that target one attribute or metric about your content. Example Filter: Filter content that contains the keyword “unified-data”

Filter Groups: are collections of rules bound with an operator to determine if you want to include ALL (and operator) rules in the filter or ANY (or operator) of the rules. Example: Filter content that contains the keyword “unified-data” AND has over 5,000 page views.

You can add and delete filters within a group as well as delete/add filter groups. There is no limit on how many filters or filter groups you can have.

NOTE: Within filter groups you must choose whether you’d like them to be “and statements” or “or statements.” You can only have a group with one of these between filters. However, you can also choose whether you’d like groups to be linked by “and statements” or “or statements” independent of this decision within the filter group.

Example: You have 2 filter groups.

Filter Group 1 is webpages and >100 pageviews and contains the keyword “use-cases.”

Filter Group 2 is blog posts or >50 post-read-ends or content title contains “CDP.”

You would not be able to change just one of the statements in each group to an “or statement.” You would have to leave them both as “and statements” or both as “or statements.”

However, you would be able to make the collection be populated by “Filter Group 1 and Filter Group 2” as well as “Filter Group 1 or Filter Group 2.” Both would work!

Available Content Filters

There are 4 main categories you can filter on in Audience Explorer

  1. Content Type
  2. Content Metadata
  3. Content Performance
  4. Keyword (Taxonomy)

Content Type

Content explorer content type filter example.

The filters here will be populated based on your content. If you have videos, articles, events, blog posts, emails, etc.

Example: Filter content that has a content type of “webpage”

Content Metadata

Content explorer content metadata filter example.

The filter options here are populated based on the metadata captured from your content. Metadata such as publish date, journal id, author, and more may be available.

Content Performance

Content explorer content performance filter example.

The filter options are populated based on your content metrics like page views, deep reads, etc. All of the metrics referenced in the Content Profile Metrics page can be used as filters with this group.

Keyword (Taxonomy)

Content explorer keyword (taxonomy) filter example.

The filter options are populated from your content taxonomy – so you can filter by content that includes or excludes certain keywords. These will be pulled in by both native taxonomy and Hum Alchemist taxonomy (when applicable).

 

Relevancy

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The filter is a simple text input that allows you to enter a search term that will search against content titles, authors, excerpts and the context text itself simultaneously. Results that appear in more than one area, such as title and content, are boosted in relevancy score. The search term syntax behaves similarly to many other search engines, such as Google, with the list of supported syntax shown here: https://www.elastic.co/guide/en/elasticsearch/reference/current/query-dsl-simple-query-string-query.html#simple-query-string-query-notes