The institution name variable is a new feature for Live Engagement Campaign that allows you to create 1 campaign that targets multiple institutions instead of making many copies of the same campaign per institution.

 

Requirements:

The target segment must target profiles a part of an organization.

 

Use cases:

  • Target all read and publish customers
  • Target profiles apart of organizations that aren’t paying and are being turned away by paywalls

 

How to use the institution name variable:

In the Heading or Description fields, use %%primary_institution_name%% where you want the institution name to display.

 

 

Example:

Publish for Free: Researchers from %%primary_institution_name%%can publish in our journals for no cost. Interested in learning more?