Playbook: Connected Profiles
What is a connected profile? A connected profile, meaning an Audience Profile for which Hum has both behavioral data and an email address, is one of [...]
Audience Explorer
Audience Explorer is where you build, edit, explore, and update segments. Many of the actions and features of the Hum dashboard involve taking action on segments […]
Audience Explorer Filtering Instructions
Audience Explorer is a tool that allows you to easily build audience segments by using a visual human language-based filter builder, a live updating segment preview, […]
Audience Profiles
An audience profile is a current, complete, 360-degree view of a person in your audience. You can view every audience profile in the Hum dashboard. […]
Audience Growth
Introduction The Connected Profile Growth report offers insights into the expansion of connected profiles over time. These profiles consist of individuals for whom we have an [...]
Audience Profile Identity Categories
Within Hum, there are 4 main categories used throughout the dashboard that are broadly applied to help understand your audience.
How to Narrow Down Your Segment
Have a large segment that you want to scope down? Check out some examples of how to narrow down a segment. Narrow the interest levels […]
How do I create a new segment from an existing one?
How do I create a new segment from an existing one? Want to build off an existing segment? Follow these steps 1. Click on […]
How do I delete a segment?
How do I delete a segment? Note: This feature is only available to Admin users. If you need to delete a segment, please contact an admin […]
How do I export a segment?
How do I export a segment? Important Note: You can now export audience explorations (filtered audiences that have yet to be saved as a segment) in […]
JSON Editor
The JSON editor allows you to create custom rules within Audience Explorer without using the filter builder. We recommend this feature to advanced users with experience […]
Audience Settings: Engagement Scoring
Customize the weight of actions profiles take with your content This is an advanced setting that allows admin users in the Hum dashboard to customize […]