There are 2 reports for Live Engagement Campaigns to help you track and monitor campaign success: The individual report, and the cross campaign report.

The Individual Report

This report shows the performance for an individual campaign. This can be found on the “Reporting” subtab when viewing any given campaign.

Note: All metrics, visualizations, and tables can be exported by hovering over the element and clicking the “…” more menu

Metrics

  1. Total Impressions: This is the number of times the campaign was served to a person on your website. This includes unique impressions & repeat impressions. 
  2. Unique Impressions: This is the number of people who the campaign has been served to. This does not count if a person has seen the campaign multiple times.
  3. Conversions: This is the number of people who either clicked the CTA button or completed the form for the campaign.
  4. Conversion Rate: This is the percentage of click throughs/form fills from total impressions. This is calculated by dividing the conversions by total impressions. 
  5. Permanently Dismissed: This is the number of people who clicked “Do not show this message again”. This number may show null or 0 if you do not have this set for your campaign.

Campaign Events – Line Graph

This visualization graphs the total impressions, conversions, and permanently dismissed events over time. You can hover over the dates to see how many events occurred on each day.

Please Note that the event names may display as:

  • lead-magnet-shown = Impression
  • lead-magnet-confirmed = Conversion

Content Profiles with the Highest Conversions

This bar graph shows which pages on your website have the highest number of conversions. This may be the homepage or a popular article. 

Variant Performance – Line Graph

If you are running a campaign with variants, you can see over time how well each variant performs. 

By default this graph shows you impressions over time by variant. You can change this to show conversions over time by variant by updated the filter left of the graph.

Converted Profiles Table

This table renders all the people who converted on your campaign. You can see their basic demographic fields, The day they converted, and the variant they converted on.

The Cross Campaign Report

This report shows the performance for all campaigns. This can be found under Campaigns in the “Live Engagement Reporting” subtab.

Note: All metrics, visualizations, and tables can be exported by hovering over the element and clicking the “…” more menu

Metrics

  1. Total Impressions: This is the number of times any campaign was served to a person on your website. This includes unique impressions & repeat impressions. 
  2. Unique Impressions: This is the number of people who were served a campaign. This does not count if a person has seen a campaign multiple times.
  3. Conversions: This is the number of people who either clicked the CTA button or completed the form of any campaign.
  4. Conversion Rate: This is the percentage of click throughs/form fills from total impressions. This is calculated by dividing the conversions by total impressions. 
  5. Permanently Dismissed: This is the number of people who clicked “Do not show this message again” for any campaign. This number may show null or 0 if you do not have this set for your campaigns.

Campaigns Line Graph

This visualization graphs the number of impressions (by default, can be configured by changing the Chart Metric filter) for each campaign over time.

Top Campaigns by Chart Metric

This bar graph shows which campaigns have the highest chart metric. The Chart Metric is a filter at the top of the report which defaults to impressions. You can change this to have the bar graph show the highest performing campaigns by Conversion, Conversion Rate, Unique Impressions, or Permanently Dismissed.

Campaigns Table

This table renders all campaigns with an overview of the following metrics:

  • Total Impressions
  • Unique Impressions
  • Total Conversions
  • Total Permanently Dismissed