About the UTM Link builder:

The UTM link builder is a campaign designed to build link collections from your content by using UTM codes.

🧱 Building a UTM Link Builder Campaign

1. Click the + CREATE NEW CAMPAIGN button

2. Enter a Campaign Name

3. Enter a Campaign Code/UTM

• We recommend keeping this simple and intuitive

Note: You are not allowed to use spaces in the Campaign Code/UTM. To follow best practices in Hum, use an underscore to replace spaces

4. Select Growth or Engagement from the Campaign Template dropdown

• Growth campaigns are intended for acquiring new audiences, this would most commonly be used in conjunction with Lookalike Audiences on large networks and platforms (LinkedIn, Google, Facebook, etc.)
• Engagement campaigns are for communicating with your current audience. This is most often used in conjunction with email marketing, custom audiences, or organic social campaigns.

5. Optional: Enter Segment Info

• Copy Segment ID from Audience Segment

6. Set the Destination

• Click the + Add Pages link
• Enter Page Name in the Name column
• Enter the URL for the destination page in the URL column
• Click the + Add Campaign Source link in the Source Column
  • Select desired Campaign Sources
    • Facebook
    • Google
    • LinkedIn
    • Other – by request
  • Click OK
• Click the SAVE button

7. Use the Hum generated UTM URLs in your MarTech campaigns

8. Review Campaign Progress

Note: You can copy the UTM URL after the campaign has been created by clicking on the campaign source.