There are many different metrics on content profiles to help inform how people are interacting with content in a more detailed way. The most common metrics you will see on content profiles are:
- Score
- An engagement score determined by an algorithm designed by Hum – the higher the engagement score, the more engaged your audience is with that piece of content.
- The engagement score takes all other metrics into account (weighted) to determine the score. A page with 10 pageviews but no scrolls would most likely have a lower engagement score than a page with 7 pageviews and 5 scrolls.
- Please inquire with your Account Manager if you would like more details about how engagement score is determined.
- An engagement score determined by an algorithm designed by Hum – the higher the engagement score, the more engaged your audience is with that piece of content.
- Pageview
- The amount of views the page has accrued. This does not take into account actions once on the page.
- Post-read-start
- The amount of people that started reading or interacting with a piece of content. This is determined by a mix of scroll and time spent on the page.
- Post-read-mid
- The amount of people that got to the middle reading or interacting with a piece of content. This is determined by a mix of scroll and time spent on the page.
- Post-read-end
- The amount of people that finished reading or interacting with a piece of content. This is determined by a mix of scroll and time spent on the page.
- Scroll
- The amount of scrolls on a particular page.
- Note: One pageview can result in multiple scrolls
Additional metrics can be added as requested. Some common additions that have been implemented in the past are:
- Likes, Dislikes, & Unlikes
- Subscriptions
- Downloads