Profiles

 

Campaign Participants

  1. Profiles have interacted with this campaign (including complete conversions).
  2. How is this calculated?
    1. This metric counts the distinct number of profiles that have had any interaction with a campaign
  3. No filters available

 

Active Participants

  1. Profiles that interacted with the campaign but not converted on the last stage.
  2. How is this calculated?
    1. This metric counts the distinct number of profiles that have had an interaction with a campaign minus profiles that are completely converted.
  3. No filters available

 

Completed Conversions

  1. Profiles that have converted on the last stage in the campaign.
  2. How is this calculated?
    1. This metric looks at the profiles interactions with the campaign and checks if there is a conversion on the last stage in the campaign.
  3. No filters available

 

Completion Rate

  1. Complete Conversions divided by Campaign Participants.
  2. No filters available

 

Participant Progress

  1. Progress of participants determined by the participant’s last interaction with the campaign.
  2. How is this “progress” determined in this chart?
    1. This chart looks at the last interaction the profile had with the campaign. That is then charted by the stage of that last interaction.
  3. No filters available

 

Events

Total Impressions

  1. Total Impression Events: How many times a prompt was activated and was shown to a user.
  2. How is this calculated?
    1. This metric is a count of how many impression events fired in a  campaign.
  3. No filters available

 

Total Conversions

  1. Total Conversion Events: How many times did profiles convert on a prompt in the campaign. 
    1. Important Note: Profiles can have multiple conversion events in 1 campaign.
  2. How is this calculated?
    1. This metric is a count of how many conversion events occurred in a campaign.
  3. No filters available

 

Conversion Rate

  1. Total Conversions divided by Total Impressions.
  2. No filters available

 

Total Permanent Dismissals

  1. Total Permanent Dismissals Events: How many times did a profile check “Do not show again”
    1. Important Note: Profiles can have multiple permanent dismissal events in 1 campaign.
  2. How is this calculated?
    1. This metric is a count of how many permanent dismissal events occurred in a campaign.
  3. No filters available

 

Interaction by Touchpoint

  1. A breakdown of Unique Impressions or Conversions events per stage & touchpoint in a campaign
  2. How is this calculated?
    •  This chart filters to the specified interaction and counts the distinct number of profiles who have had that interaction per touchpoint.
    • Important Note: For Unique Impressions, a single profile can have a unique impression for multiple touchpoints in a given stage.
  3. Filters: Interaction (Unique Impressions or Conversions)

 

Other

All these sections can be filtered by: Stage, Touchpoint, and Date Range

Campaign Breakdown

  1. A breakdown table of campaign events per:
    1. Stage
    2. Touchpoint
    3. Variant
  2. How is this calculated?
    1. This table counts the total events per grouping within the given filters.

 

Campaign Events Over time

  1. A line graph charting the campaign events over time.
  2. How is this calculated?
    1. The graph shows a count of total events – categorized by event type over time. 
  3. Filters: Date Interaval

 

Profiles with Conversion Events

  1. Profiles that have converted on ANY touchpoint in the campaign.

 

Top 10 Content Profiles – Highest Conversion Events

  1. A table showing content profiles with the most conversion events.