A segment is a grouping of audience profiles in Hum, based on filters you apply.
Segments can be built using Audience Explorer. They can contain a combination of demographic, behavioral, and topic-based interest filters.
Segments sync to your integrated systems like Mailchimp and Marketo.
Some examples of segments:
- People in your audience who have not engaged in a certain content topic within a specific time range
- People in your audience who are most interested in a certain topic
- People in your audience who have a certain job title (C-Suite, entry level)
Use segments to:
- Create targeted on-site messaging in Live Engagement Campaigns
- Create hyper-targeted display ads with the Display Ads Campaign
- Find a specific group of people for targeted off platform communications
Segment Actions:
- Edited, updated, deleted, or archived
- Exported to CSV
- Edited with custom JSON