A collection is a grouping of content profiles in Hum, based on filters you apply.

 

Collections can be built using Content Explorer. They can contain a combination of metadata, performance metrics, tagged keywords, and content types. Content collections are the content parallel to audience segments.

 

Some examples of collections:

  • Content about digital-transformation with more than 5,000 page views
  • Email content with less than 100 opens
  • Blog Posts with more than 200 deep reads

 

Use collections to:

  • Create behavioral segments based on engagement with multiple pieces of content (coming soon)
  • Create content recommendation widgets where you recommend specific content
    • For example: Recommend upcoming webinars about AI tools
  • Filter content discovery reports by journal or subdomain (coming soon)

 

Collection Actions:

  • Edited, updated, deleted, or archived
  • Exported to CSV